Acumenity is a development company. I was in charge of brand development including developing the vlue proposition, visuals like the logo iconography and style guide, and the buildout including the website, business cards, presentations and promotional items. The logo was directly inspired by Salvador Dali's painting, "Gala Contemplating the Mediterranean Sea". See the case study for details on the brand strategy I created for acumenity.


Cinch offers a flexible Learning Management System for companies that want to use best-in-class, third party apps to build their training systems. I was in charge of brand development including logo, iconography, website and sales materials. In this case, the branding process involved naming as well as visual elements.

Fidelity Life Association

Fidelity Life Association is a life insurance company. This is a brand that has been around for years. I created this book as part of the logo redesign and brand refresh.